Winning the hearts of young consumers is important - they're the ones whose custom you'll be competing for in years to come, and what's more, they'll likely influence the following generation (at least to some degree).  

This article from Entrepreneur suggests a good starting point is to develop connections and foster loyalty through authentic content. Ask yourself, are you doing this effectively?

What content do you currently disseminate, if any? Of the content you do put out, do you consider it authentic, insofar as it being valuable and relevant to your audience? Interestingly, this article also echoes something I always say to clients: do not make your content sales-y. Sales-y content will not pique the interest of your reader, nor engender trust.