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Facebook to show less mindless videos and more personalised content from friends and family

“Protecting our community is more important than maximising our profits” said Mark Zuckerberg in Facebook's Q3'17 earnings call.

It's been...

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Engagement Bait and Facebook's Changing News Feed

Facebook are making changes to penalise users and page owners that resort to “engagement bait" - or rather - content that openly...

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Getting valuable information out of the people you want to influence

We recently had Dan and Kyle (of the Applied Influence Group) run some workshops at our offices. I really did take a lot from these...

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unknownx500 Marco Bellucci

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Your key stakeholder is a person, not a buying persona

An inspiring piece from James Routledge (of Sanctus), telling his story of how he raised £20,000 in seed capital off the back of a blog...

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